Trade & Retail SupplyAI Sales AgentLive in 3 weeks

How a National Plastics Supplier
Recovered 60% of Their Sales Day

344

Leads in 30 days

$218K

Quoted pipeline in 30 days

59%

Email capture rate

$1,316

Average quote value

Company

National Plastics Supplier

A large national plastics supplier serving trade and retail customers across Australia. Name withheld on request.

Engagement

AI Sales Agent: “Rex”

3-week deployment of a custom AI sales agent embedded on the supplier's website, handling product enquiries, real-time cut-to-size pricing, and 24/7 lead capture.

The Problem

Repetitive quoting was consuming 60% of the sales team's day.

60%

Of the sales team's day was consumed by manual quoting — repetitive product and pricing enquiries that left no capacity for relationship-building or higher-value sales activity.

2-4 hrs

Customers waited 2–4 hours for simple cut-to-size quotes. What could be answered in seconds was taking half a day, generating frustration and lost sales.

Lost

After-hours enquiries were lost entirely. Customers visiting the website outside business hours had no way to get a quote or capture their enquiry. No follow-up, no contact captured — pure missed revenue.

The Solution

“Rex”, an AI sales agent embedded on the website.

Saabai deployed Rex, a custom AI sales agent trained on the supplier's full product catalogue, pricing tables, and cut-to-size calculation logic. Embedded directly on the website via a small widget, Rex handles every product and pricing enquiry in real time.

Product Enquiries Handled Automatically

Customers ask about products, dimensions, materials, and availability in natural language. Rex answers instantly with accurate, up-to-date information drawn from the supplier's product catalogue and knowledge base.

Real-Time Cut-to-Size Pricing

Rex calculates cut-to-size pricing in real time using live WooCommerce data. What previously took a salesperson 15 minutes of manual calculation now happens in seconds. Complex orders with pricing variations are handled instantly.

24/7 Lead Capture & Email Notifications

Every interaction captures the customer's email (59% capture rate). Leads are emailed to the sales team with full context — what was discussed, what was quoted, and the customer's intent. Complex orders are handed off with no repeated questions.

The Results

Quantified outcomes measured in the first 30 days.

Lead Volume

344

Leads captured in the first 30 days of Rex going live. These are qualified enquiries, not spam — every lead engaged with Rex about a genuine product or pricing need. Previously, the majority of these would have been hours-long turnaround or lost after hours.

Quoted Pipeline

$218K

Total quoted pipeline generated in 30 days. Every quote represents real-time pricing calculated by Rex and presented to the customer during the conversation. The sales team receives the full context — no manual re-entry, no lost details.

Email Capture

59%

59% of all Rex conversations resulted in email capture, building a growing database of engaged, in-market prospects. Every captured lead enters an automated follow-up sequence, ensuring no enquiry goes cold even if the customer doesn't convert immediately.

Average Quote

$1,316

Average quote value across all Rex-generated leads. At 344 leads, the implied addressable pipeline at average quote is over $450K — and that's before factoring in repeat trade customers who now use Rex as their primary quoting channel.

Seconds

Quotes delivered instantly, replacing 2–4 hour wait times

40%

Of enquiries fully resolved without any team involvement

24/7

After-hours capture — zero lost enquiries

“Rex handles the quoting work our team was doing manually all day. They're actually selling now instead of answering the same questions. And the after-hours enquiries — we were just losing those before. The numbers speak for themselves.”

Operations Manager, National Plastics Supplier

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